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Regional Arts Development Central West NSW

Sound Advice: Touring Regional NSW: Find Your Fans


Thursday 14 September, online. Getting people to your shows is a critical part of touring success. So how can you use marketing to help, and how much do you need to spend? 

Whether it’s social media, online ads or posters, when choosing how to market your shows, it is important to understand where your fans (and potential fans) live, what to spend a limited budget on and what you can do for free. In this session, Cooper Parsons of Comes with Fries will walk you through what to consider when approaching tour marketing.


Ticketing link:


Australia and New Zealand Lead, Comes With Fries

Cooper Parsons is the Australia & New Zealand Lead at Comes With Fries, a label services company based in Sydney/Eora. Having worked with the likes of Amy Shark, Storyland Festival, Powderfinger, The Chats, Jessica Mauboy, Strange Talk, Nettwerk Records, and Red Bull Records, Cooper has an extensive background in campaign management, streaming and marketing strategy.

Hosting the session is MusicNSW’s Community & Digital Strategist Helen Henry.

This session will be recorded. Live captions will be available. For any other access requirements you can let us know at ticket registration or contact