Regional Arts Development Central West NSW

RAF Cultural Tourism Accelerator

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Various closing dates from Dec 2021 – 10 Jan 2022. The Cultural Tourism Accelerator Program is a $5 million targeted measure announced by the Australian Government as part of the Regional Arts Tourism package, which will enable arts organisations to promote and develop cultural events

 for tourists across regional Australia.

The program will increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity. The program recognises that the cultural and creative industries play a critical role in contributing to the creativity, diversity and prosperity of Australia’s regional and rural economy.

The Cultural Tourism Accelerator Program aims to:

  • Support place-based programs to increase visitation
  • Build consumer confidence and activate engagement
  • Drive engagement across communities and between regions
  • Support sector-led responses.
What Grants are available?

Flash Marketing Campaign $2,500
A competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market.

Targeted Marketing Campaign $10,000
A strategic and targeted marketing campaign to achieve a particular visitation outcome. The campaign will accompany an existing project, event, festival, venue or annual program.

Experience Initiative $10,000
An initiative that adds an offer or experience to an existing program, to increase visitation or extend the visitor experience of ‘place’.

Partnership Initiative $15,000
An initiative that develops a partnership with hospitality, accommodation, retail or events businesses to increase visitation and develop cross markets.

READ MORE ON THE RANSW website

Information for Applicants

Applicants will apply online via SmartyGrants through the Regional Program Administrator (RPA) in their state or territory.

Applicants can apply for one Campaign (either Targeted or Flash) and one Initiative (either Experience or Partnership).
Applicants can be successful for one Campaign and one Initiative application, but not for the same costs. Each application must be made on a separate form.

Please check Regional Program Administrator’s website for open and close dates of rounds, and commencement dates for projects.

All projects must be complete and acquitted by 31 October 2022.

CLICK HERE TO DOWNLOADThe RAF Cultural Tourism Accelerator Program Guidelines 2021 (PDF)

CLICK HERE TO DOWNLOADThe RAF Cultural Tourism Accelerator Program Guidelines 2021 (DOC)

Information Sessions

For more information Regional Arts Australia will run online information sessions for the Program on the following dates/times:

Tuesday 23 November 8.30pm AEDT – click here to register

Thursday 25 November 1.30pm AEDT – click here to register

*please note time is in Australian Eastern Daylight Savings Time, please adjust for your location.

Timelines

There are four types of grants available. Two focus specifically on marketing, and two on developing new initiatives.

Flash Marketing Campaign $2,500

A competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market.

Open: 16.11.21 @9am

Close: 13.12.21 @midnight

Projects must begin after 20.12.21

Targeted Marketing Campaign $10,000

A strategic and targeted marketing campaign to achieve a particular visitation outcome. The campaign will accompany an existing project, event, festival, venue or annual program.

Open: 10.1.22 @9am

Close: 10.2.22 @ midnight

Projects must begin after 1.4.22

Experience Initiative $10,000

An initiative that adds an offer or experience to an existing program, to increase visitation or extend the visitor experience of ‘place’.

Open: 10.1.22 @9am

Close: 10.2.22 @ midnight

Projects must begin after 1.4.22

Partnership Initiative $15,000

An initiative that develops a partnership with hospitality, accommodation, retail or events businesses to increase visitation and develop cross markets.

Open: 10.1.22 @9am

Close: 10.2.22 @ midnight

Projects must begin after 1.4.22

APPLY HERE