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Provocations Public Lecture

Wed 16 August at 6:00 pm - 8:00 pm

Behavioural Data Science as a Game Changer for Understanding the Interface between Human and Digital Systems in the New Digital Economy

Behavioural Data Science as a Game Changer for Understanding the Interface between Human and Digital Systems in the New Digital Economy

Date: Wednesday 16 August

Time: 6 pm – 7 pm, followed by light refreshments

Venue: The Engineering Building, Building 1305, Charles Sturt University, Bathurst


Professor Ganna Pogrebna is a pioneer in behavioural data science. She is Executive Director of the Artificial Intelligence and Cyber Futures Institute at Charles Sturt University. Blending behavioural science, AI, computer science, data analytics, engineering, and business model innovation, Ganna helps businesses, cities, charities, and individuals to better understand why they make decisions they make and how they can optimize their behaviour to achieve higher profit, better social outcomes, as well as flourish and bolster their wellbeing. Her recent projects focus on smart technological and social systems, cybersecurity, human-computer and human-data interactions and business models. Her most impactful projects concentrated on cybersecurity as a behavioural science as well as applications of behavioural data science to media industry . Her digital security risk-tolerance scale (CyberDoSpeRT) is widely used in Australia and abroad. Gnana’s contributions to risk analytics and modelling was recognized by the Leverhulme Research Fellowship award. In January 2020, she was also named as the winner of TechWomen100 – the prize awarded to leading female experts in Science, Technology, Engineering and Mathematics in the UK. She is also named as one of 20+ Inspiring Data Scientists by the AI Time Journal. Ganna runs the Data Driven blog on YouTube as well as Inclusion AI blog. Her work is regularly covered by the traditional as well as social media. Ganna is one of the contributors to the Oxford Handbook of AI Ethics. She is also currently co-editing the Cambridge Handbook of Behavioural Data Science, which is due to be published in 2023 by Cambridge University Press.


Behavioural data science refers to a new field, combining cross-disciplinary methods from behavioural science, economics, psychology, data science, and computer science to design new modelling approaches in order to better understand and predict 3 strands of behaviour: (i) human behaviour (e.g., consumer decision making); (ii) algorithmic behaviour (e.g., detecting and preventing algorithmic bias as well as understanding the interactions between algorithms and humans); and (iii) systems behaviour (e.g., designing complex but effective systems to maximise people’s potential). This talk will introduce the field as well as discuss its impact on a number of domains including cybersecurity, financial services, talent management, leadership, and others. Using concrete practical examples, it will demonstrate how behavioural data science not only offers new models and methods, but also changes the game across a number of applications, providing major innovations in the context of the New Digital Economy and Industrial Revolution 4.0, which are delivered to citizens and customers in effective, transformative, and disruptive ways.



Wed 16 August
6:00 pm - 8:00 pm
Event Category:


Charles Sturt University
Panorama Avenue
Bathurst, NSW 2795 Australia


Local government area
STEAM, Other


The What’s On calendar covers arts and heritage events happening across the NSW Central West in the local government areas of Bathurst Region, Blayney, Cabonne, Cowra, Forbes, Lachlan, Lithgow, Mid-Western Region, Oberon, Orange, Parkes and Weddin.

Event listings are sourced or supplied from local venues and arts organisations. Many events listed here have been originally shared by the organisers on social media. Whilst all care is taken – and accuracy is our priority – we can take no responsibility for date changes or the content of contributed information. Contact the event organisers listed for more details or to book tickets.

The best way to include your event is to use our SUBMIT HERE form (under the What’s On menu at the top of each page). These listings will be manually approved by the Arts OutWest team before publication.  Please allow a couple of days for listings to be published. If you have submitted an event and want to make changes just email us at artsoutwest@csu.edu.au

Featured events‘ are those submitted directly online by presenters.

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