What’s On a big hit

Filed : Cultural Tourism, Projects .

Our online What’s On directory of Central West arts events is a hit with a big increase in both the number of local events listed and people visiting to find out what’s on.

The free online, interactive, directory at artsoutwest.org.au lists details for arts and heritage related exhibitions, performances, gigs, workshops, regular classes, tours, opportunities, film screenings, talks, arts and crafts markets and festivals. The region covered is the NSW Central West, across the local government areas of Lithgow, Oberon, Bathurst Region, Blayney, Cabonne, Cowra, Orange, Weddin, Parkes, Forbes and Lachlan.

In the five months since it was launched in August 2017 there’s been a 36% increase in the number of events listed – now more than 260 events covered each month – with traffic to the What’s On page on the website increasing by nearly 40%.

All up 2453 local arts events were listed with Arts OutWest for 2017 (around 1500 were listed in 2016).

 

“We love the new look, easier to use What’s On, so it’s exciting that so many people across the region seem to be enjoying it too,” Arts OutWest communications officer Maryanne Jaques said.

Popular features of the new What’s On include the pinpointing of venues using Google Maps, colourful images with each event and easier to use search functions.

People can check out what’s happening each day right across the region or zero in on their town or specific interest.

Users can flick through the calendar or can search by event name or keywords. They can also search by dates, by artform (music, dance, visual arts, theatre, literature, crafts, heritage etc), by event type (such as live performances or workshops), by local government area or by town.

People have also been using the function that lets you export all the details of an event directly to the calendar on your smart phone.

Event listings are sent directly to Arts OutWest from local event organisers and from each local council’s tourism office. Arts OutWest checks social media for others.  Listing an event is free as the directory is managed by Arts OutWest as part of their core service delivery to the region.

The new set-up is really easy for us to use back-of-house too so we’re capturing much more of the local activity. Being able to directly import events from Facebook also saves us lots of time.

Not only are the listed events available 24-7 online but Arts OutWest uses the content for daily and weekly radio spots, daily Instagram posts (www.instagram.com/artsoutwest_whatson/) and a monthly printed/ digital calendar.

Local media people have told us it’s become their “go to” for details and contacts for local arts events. Touring bands have used it to source local venues.

“A big thank you to everyone who has embraced the new What’s On and flicks to it regularly for details on their local arts events. An especially big thanks to all the event organisers who keep us in the loop each month with what they’ve got on,” Arts OutWest Communications Officer Maryanne Jaques said. “Thanks also to our long-time web developers, Sauce Design in Orange, for the smooth transition to the new What’s On and for making it so nice to look at.”

Find the directory at www.artsoutwest.org.au/whats-on/

To submit content email artsoutwest@csu.edu.au

Arts OutWest is the regional arts development organisation of the NSW Central West, one of 14 networked RADO’s across the state. Arts OutWest receives core funding from the NSW Government from Create NSW; from the Australia Government’s Indigenous Visual Arts Industry Support; from the local governments of Bathurst Region, Blayney, Cabonne, Cowra, Forbes, Lachlan, Lithgow, Oberon, Orange, Parkes and Weddin; and support from Charles Sturt University.

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